Decision Sprint
A focused working session for founders who need clarity on one important company decision.
Not every founder needs a 90-day engagement immediately. Sometimes the most valuable next step is to slow down one decision, examine it properly and leave with a clear way forward.
The Decision Sprint is designed for solo founders and small founding teams facing a specific question around positioning, validation, pricing, sales, funding readiness, website direction, partnerships, AI systems or the next stage of the company.
In one focused engagement, we clarify the decision, pressure-test the options, identify the assumptions, review the risks and turn the discussion into a practical action memo.
When to Use a Decision Sprint
When to Use a Decision Sprint
A Decision Sprint is useful when one decision is slowing everything else down.
You may know the company needs to move forward, but the next step is unclear. The issue might be strategic, commercial, operational or positioning-related. The value of the sprint is that it takes one important decision out of your head and puts it into a structured working process.
A Decision Sprint may be useful when you are deciding:
Whether to pursue an idea, offer or market How to position the company more clearly
What to build or prioritise next
How to price or package the offer
Whether the business is ready for sales outreach
What needs to change on the website
How to prepare for investor conversations
Whether to use AI, automation or systems in a specific part of the business
What the next 30 days should focus on
The sprint is not designed to solve every problem in the company. It is designed to create clarity around one decision that matters now.
How the Decision Sprint Works
The Decision Sprint is built around one focused company decision.
The Decision Sprint is built around one focused company decision.
Before the session, we identify the decision you are trying to make, the context around it and the options currently on the table. The aim is to avoid a vague advisory conversation and make the session practical from the start.
During the sprint, we work through the decision in a structured way.
We clarify the real question.
We examine the available options.
We identify the assumptions behind each option.
We look at the risks, trade-offs and constraints.
We decide what evidence or action is needed next.
After the session, the discussion is turned into a short Decision Memo. This gives you a written record of the decision, the reasoning behind it and the practical next steps to move forward.
What You Leave With
The Decision Sprint is designed to turn one unclear decision into a clearer path forward.
After the sprint, you leave with a short Decision Memo that captures the key points from the session and gives you something practical to act on.
Depending on the decision, the memo may include:
The decision being considered
The main options available
The assumptions behind each option
The risks, trade-offs and constraints
The evidence still needed
The recommended next step
A focused 30-day action plan
The aim is not to create a large report. The aim is to give the founder a clear written record of the decision and the next actions needed to move forward.
Book a Decision Sprint
If one important decision is slowing down the next stage of the company, a Decision Sprint gives you a structured way to work through it.
Bring the question, the context and the options you are considering. We will help clarify the decision, pressure-test the thinking and turn the session into a practical written memo with next steps.
This is best suited to solo founders and small founding teams who need focused strategic clarity before committing more time, money or energy in the wrong direction.