Practical & Founder-Friendly
Our services
Idea
The best startups solve real problems — but many founders jump ahead without validating whether the problem is urgent, valuable, or even exists at scale. I help you slow down to speed up. We’ll test your assumptions, define your core value proposition, and stress-test your idea against real-world friction. Through competitor mapping, early market interviews, and positioning frameworks, we’ll shape an idea that stands a chance — not just in a pitch room, but in the market itself.
Growth
Growth doesn’t begin after launch — it’s built into the business model from day one. I help you move from founder-led sales and gut decisions to sustainable, testable growth systems. Using frameworks like ACCORD, we’ll align on goals, define shared success metrics, and build out cross-functional accountability across product, sales, and customer success. This isn’t about hacking your way forward — it’s about designing a growth engine that’s aligned, measurable, and investor-friendly..
Launch
Launching isn’t just hitting “publish” — it’s aligning product, messaging, and execution to create signal, not noise. I guide founders through focused go-to-market planning, from defining your first customer persona to designing lightweight experiments that reduce guesswork. You’ll walk away with a clear launch checklist, a traction narrative, and the confidence to enter the market with intention — not just hope. Think of this stage as calculated visibility, not just being live.
Fundraise
Fundraising is about more than just having a great pitch — it’s about targeting the right investors, telling the right story, and backing it up with substance. I work with founders to create full fundraising strategies, including curated investor target lists based on stage, geography, and sector fit. We’ll refine your financials, prepare for tough questions, and map your raise to realistic milestones. Whether you're navigating SAFEs, convertible notes, or equity rounds, I’ll help you position your business clearly and confidently — so you're not just asking for capital, you're showing why you're worth backing.
