Practical & Founder-Friendly

Our Services

Fractional Strategic Partner

Embedded build support for high-potential startups

This role is designed to mirror the depth of an experienced co-founder — without transferring ownership or control.

Who this is for
Founders building serious companies who want experienced, hands-on support — someone to work alongside them regularly, not just advise from the sidelines.

How it works

  • Selective, long-term engagements

  • Fractional involvement (typically weekly)

  • Embedded in the business at the decision and build layer

  • Actively involved in shaping direction and producing real outputs

  • Fee-based engagement, agreed upfront

  • The founder retains full decision authority

Where I get involved

  • Shaping the idea into a clear, viable direction

  • Building launch plans and early go-to-market execution

  • Supporting growth decisions and structure

  • Preparing for fundraising and investor conversations

  • Helping founders think through long-term direction and optionality

What this can include

  • Business plans

  • Pitch decks and investor materials

  • Strategic narratives and positioning

  • Practical checklists and execution roadmaps

(All built collaboratively, as working documents — not theoretical exercises.)

CTA
If you’re building something meaningful and want experienced, fractional support to help you build it properly, let’s talk.

Decision Discipline Programmes

Clarity before commitment — for organisations supporting others

Who this is for
Organisations that encourage entrepreneurship and risk-taking — and want people to do so with clarity, responsibility, and awareness.

This includes:

  • Youth services & school-leaver programmes

  • Charities & NGOs

  • Schools, colleges & universities

  • Enterprise & development agencies

What these programmes do
These programmes are designed to give participants clarity before commitment — helping them understand what decision they are actually making before they invest time, money, reputation, or identity.

The focus is not on motivation or speed, but on:

  • recognising hidden risks

  • understanding timing and environment

  • distinguishing momentum from evidence

  • identifying irreversible decisions early

How it works

  • Short, focused interventions (often 1 day, sometimes extended)

  • Delivered in-person or remotely

  • Adapted to the organisation and the people they serve

  • Grounded in the VentureEdge decision framework and checklists

Where it’s typically used

  • Before business plans or funding applications

  • At the start of entrepreneurship or innovation programmes

  • As a reset for cohorts who feel stuck or overwhelmed

  • To align mentors and participants around better decisions

What this can include

  • Decision-clarity workshops

  • Structured checklists and frameworks

  • Real-world examples and scenarios

  • Facilitated discussions that surface assumptions

  • Optional mentor alignment sessions

(The aim is to support informed decisions — so participants can refine, pivot, or strengthen their approach before committing further.)

CTA
If your organisation supports people making high-stakes decisions under uncertainty, let’s explore whether a VentureEdge programme is a fit.

Book a consultation

My job isn’t to do everything—it’s to know what matters, when.


I work closely with founders to shape strategy, sharpen messaging, and navigate growth. But I don’t pretend to be a designer, a PR expert, or a developer. When a project calls for deep specialist input, I draw on a trusted network of founder-led partners across the UK and Ireland—people whose work I rate and whose approach aligns with how I support startups. You won’t always need them. But when you do, they’re ready to slot in—seamlessly, and without the usual hiring headache. It’s still my guidance, just backed by firepower when the moment calls for it.

“The best way to predict the future is to create it."
Peter Drucker.”