Decision Systems for Founders
Structured systems designed to help you think clearly, challenge assumptions, and make better decisions before committing time, money, or resources.
Before You Build, Raise, or Scale
Not sure what to do next — or whether this is worth pursuing?
This is a growing library of decision systems covering the full founder journey — from early thinking through validation, positioning, and fundraising readiness.
Each system helps you understand what you’re stepping into before committing time, money, or momentum.
Each one focuses on a specific decision, helping you move from assumption to clarity through structured questions and outputs.
Fundraising Readiness
Prepare for fundraising with clarity and a structured plan.
This system guides you through the key areas investors expect — helping you organise your thinking, strengthen your narrative, and ensure nothing critical is missing before outreach.
Price:€9.99
What you’ll get:
A structured fundraising checklist covering all key areas
A clear view of what is prepared and what still needs attention
Guidance across strategy, metrics, documentation, and outreach
A more organised and confident approach to fundraising
Your output:
A completed fundraising readiness checklist
A clear, structured view of your current position
Defined next steps before engaging investors
👉 Built around real-world fundraising expectations
👉 Designed to bring clarity before starting outreach
Requirements:
Access to ChatGPT (free account is sufficient)
Internet connection
Business Idea Clarity
Understand your idea properly before you commit to it.
This system guides you through a structured analysis of your idea — helping you surface assumptions, explore risks, and understand the reality of what you’re building.
Price: €9.99
What you’ll get:
A detailed idea analysis report
Clear visibility of assumptions, risks, and unknowns
Structured insight into market, behaviour, and feasibility
A more grounded understanding of where the idea works — and where it doesn’t
Includes structured frameworks such as:
PESTEL (external environment analysis)
Competitive landscape & substitute behaviour
Market structure and constraints
Risk mapping and assumption analysis
Strategic positioning and execution considerations
👉 Combines structured thinking with real-world business frameworks
👉 Designed to challenge assumptions without shutting ideas down
Requirements:
Access to ChatGPT (free account is sufficient)
Internet connection
Before You Commit Companion
For when something is starting to take shape —
and you’re not sure yet if it should.
This companion is built around Before You Commit —
a book I wrote from working with founders at the point
where decisions are still forming, but already carrying weight.
Price: €9.99
What you’ll get
Guided prompts aligned with key sections of the book
Structured reflection as you move through it
Space to work through your own situation
A more deliberate and engaged reading experience
Includes elements such as
Reflection prompts tied to core ideas in the book
Structured ways to examine assumptions and decisions
Support in applying concepts to your own context
A guided flow through key themes and questions
👉Combines structured thinking with guided reflection
👉Designed to help you work through ideas — not just read about them
Requirements:
Access to ChatGPT (free account is sufficient)
Internet connection
A Growing System
New decision systems are added regularly — covering different stages of the founder journey, from early ideas through to validation, positioning, and fundraising.
You can access individual systems as needed, with a full-access option planned as the library continues to grow.
👉 Designed to support better decisions as your business evolves.
These systems use third-party AI tools as part of their functionality.